Overview

You've set up your accounts and contacts. Those are the foundation of data that allows you to unleash the real core strength of a CRM, managing your visits. At Trella health, we call these "events." 

There are two ways to work with events in Marketscape CRM.

• In the past, to best maintain the A.C.E. process when creating events, we encouraged users to create events on the Account Details page for the account. This process is described second in the article below
• The Calendar page makes the process of creating and managing events, quick, easy, and visible - just drag and drop. We will show you how to do this first in the article below.

 In this article

• Using the Calendar page
  • Creating New Events
  • Editing Existing Events
  • Moving Events
• Working with Events on the Account Details page - scroll down to Monthly Events on the Account Details page
  • Create a New Event
  • Additional Resources

The Calendar page

The Calendar page is a resource that allows you to see all of your events and allows you to create and manage events easily

Creating New Events

On the right side of the Calendar page there is a list of your contacts and accounts. To create an event in your calendar, click on the desired account or contact and drag it to the calendar. Just drop when you want to meet.

The following table summarizes the process.

Contacts	Accounts
Whether dragging a contact or an account, a "Create Event" dialog box will open. Depending on whether you dragged a contact or an account, what you will see is slightly different.
In either case, your next step will be to fill out as many of the fields as you can. For details, see Calendar Overview Filling out the "Event Purpose and Expected Outcome" field is of particular importance as you work through the A.C.E. process. Click Save when you are done. The event you created will be visible in your calendar.

Editing Existing Events

If you want to make a change to an event, right click on the event in your calendar. The following Shortcut menu will appear.

Click on "Edit Event" and you will be able to make changes to all of the fields you saw when you created the event.

Moving Events

You can click and drag any event to a new time. In addition, if you want to change the length of the meeting, you can drag the size of the event in your calendar.

This will only make changes to the specific event that you move or size. Any other events in a series are unchanged. To make universal changes to an event series, use the Edit Event Series option in the shortcut menu.

For details, see Calendar Overview

Continue in Account Details

As we continue to use the ACE Process we simply scroll down to the next section to schedule events. The Events section is immediately after the Contacts section. 

Some details

• If you are just starting with creating events, you will not see any events in the table as they appear in the image above.
• Only events for the selected account will be displayed in the table.
• Although the section is titled "Monthly Events," the entries in the table are not limited to events that happen on a monthly period. What is shown in this table is a month of events. Notice the date settings at the top right of the image. You can choose the period of events displayed in the table. The current month period is the default
• If you have a lot of events for the selected account, you might want to click on the Display dropdown to show more events in the table.

If you need a quick reminder on how to get to the Account Details page for a specific account, see Start with Accounts.

Creating a New Event on the Account Details page

Click on the "New Event" button at the top of the Events section.

The following form will appear. Fill out as many of the details as you can for the event. Tips for filling out the form are below the image.

Subject -  We strongly suggest that you fill out the subject with summary information that identifies the event at a glance. This subject is what you will see in the calendar on the Calendar page.

Examples of the purpose of an event can include: rounds, drop by , in-service, prospecting, presentation meeting, or patient follow up.

Time/Date - Set the time and date of the meeting. If you are setting us a recurring meeting, the time and date will identify the time and date of the first meeting in the series. Clicking on the date field opens a convenient calendar.

Account - When you schedule from within the Account Details page, the account is automatically identified for you. Another benefit of following ACE.

Recurrence - Setting a recurrence period for the event will populate the same time slot according to the selected period.

Event Purpose and Expected Outcome - This is a required field. Include a brief description as a brief reminder at the time of the event. Including a desired outcome will help you to evaluate the success of your plan after the visit.

Add Attendees - It is easy to add other people to the event and alert them of the event

• Invite User - This opens a dialog box that has a search function and a list of all employees at your company who have accounts in Marketscape CRM. Select a user or users and attach them to the event.
• Invite Contact - Clicking this button opens a dialog box that includes a search function and a complete list of your contacts. The table shows all of your contacts, not just contacts for the selected account. Oddly, the list itself does not tell you the associated account, however, if you hover over a contact's name (web only) you can see the account connected to the contact. Select a contact or group of contacts and attach them to the event.
• Invite 5 Related Contacts - This automatically attaches five contacts associated with the account to the event.

After you have added attendees to the event, their names will be added to the table at the bottom of the attendees section.

Send Email - You can have an event alert sent to your email automatically by clicking on the check box. If anyone you attached to the event has an email address in the database, you can have the email sent to them.

Anyone who receives this email will see the content in the Subject and Event Purpose and Expected Outcome fields that you filled out! Make sure that you don't put anything offensive or private in these fields.

Next Step

 Congratulations! You are now ready for Step 5 - Viewing Referrals

Additional Resources

• Calendar and Events