We are pleased to introduce the an exciting set of changes to Marketscape CRM, formerly PlayMaker Spark! 

Included in this article:

• Web Changes:
  • BRANDING UPDATES - Marketscape CRM 
  • NEW Market Spotlight Page – Navigation Bar 
  • NEW Sales Spotlight & Conversation Starters – Access Through Market Spotlight 
  • Enhancement – Creating New Accounts and Contacts 
  • Enhancement - Account Level NPIs
• Mobile Changes:
  • BRANDING UPDATES – Trella Marketscape CRM 
  • NEW Market Spotlight – Navigation Bar 
  • NEW Sales Spotlight & Conversation Starters – Physicians and Facilities 
  • Enhancement – Move Events 

Web Updates:

BRANDING UPDATES - Marketscape CRM 

As part of the acquisition between Trella Health and PlayMaker Health, we have updated our branding to reflect one cohesive experience under Trella Health. 

• Marketscape CRM: Formerly known as Spark 
• New logos and colors! 
• Updated mobile app listing 

Users will continue to see branding updates reflected across the solution.  

NEW Market Spotlight Page – Navigation Bar 

Formerly known as “Market Insights”, we have released a new page titled Market Spotlight, visible from your navigation bar. The Market Spotlight table includes a more complete set of data and metrics for Physicians, Facilities, and Agencies, including: 

• Physicians:
  • Demographic information (name, npi, address, city, county, zip, state) 
  • Specialty 
  • Annual Patient County 
  • Hospice Patients (Overall) 
  • Hospice Patients Attended 
  • Hospice Utilization (Moralities) 
  • Assigned User(s) 
  • Home Health Patients (Overall) 
  • HHA Patients Followed 
  • Home Health Utilization 

• Facilities: 
  • Demographic information (name, NPI, address, city, county, zip, state) 
  • Facility Type 
  • Claim Type 
  • Annual Patient Count 
  • HHA Patients 
  • Patients Coded for Home Health 
  • Assigned User(s) 
  • Hospice Patients (Overall) 
  • Patient Hospice Utilization
  • Hospice ALOS 

• Agencies 
  • Demographic information (name, NPI, address, city, county, zip, state) 
  • Annual Patient Count 
  • Readmission Rate: 30 Day 
  • Hospitalization Rate: Stay +30 Days 
  • Assigned User(s) 

From the Market Spotlight table, you can assign a contact/account to users and open a specific record to view additional qualifying and comparative metrics via our NEW Sales Spotlight details page. 

As a user, this will allow you to quickly view your market, apply filters to narrow down your search, and access more. 

Note: This is visible to select accounts who have an active subscription to Marketscape Insights and CRM. To learn more about gaining access to this feature, please reach out to your Customer Success Manager or email CustomerSuccessTeam@TrellaHealth.com 

NEW Sales Spotlight & Conversation Starters – Access Through Market Spotlight 

On the Market Spotlight page, select an individual NPI from the Physicians and Facilities tab, and view our new Sales Spotlight details page. 

Sales Spotlight provides a detailed snapshot of the top comparative and qualifying metrics, including: 

• Top 3 Destinations 
• HHA or Hospice Patients: Followed 
• Patient Risk Score 
• Chronic Conditions 
• Utilization – 3 Months Prior 
• Annual Patient Count FFS 
• How You Stand Out – Compare your agency to the top 3 destinations 
• Patient Locations 
• Patient Diagnostic Mix 

Select our Conversations Starters tab to view customized talking points for the selected NPI. 

As a user, this will help you lead with data-driven conversations, see where you stand out among competitors, and feel confident that you are targeting the best referral opportunities. 

Note: This is visible to select accounts who have an active subscription to Marketscape Insights and CRM. To learn more about gaining access to this feature, please reach out to your Customer Success Manager or email CustomerSuccessTeam@TrellaHealth.com 

Enhancement – Creating New Accounts and Contacts 

On the Accounts and Contacts page, under the New Account/Contact button, you can now use the “Search account/contact name or NPI” bar to auto populate fields. 

The search bar utilizes data from Market Spotlight and Marketscape Insights to search for the appropriate record. 

As a user, this will reduce manual entry and help you quickly create new contacts and accounts in your daily workflow.  

The fields available to populate include: 

• Name (Account)  
• First Name & Last Name (Contacts)  
• NPI  
• Address 1  
• Phone  
• City  
• State  
• Zip Code 

Enhancement - Account Level NPIs

With the introduction of the new Market Spotlight platform, we're excited to introduce account level NPIs to Marketscape CRM. This new feature will allow agencies add all affiliated NPIs to allow for the team to see Market Spotlight in order to populate the My Agency dropdown!

• At this this time, our Support and Client Success teams will need to add new NPI; however, administrators will be able to view their active list by navigation to System Setup under Settings.

Mobile Updates:

BRANDING UPDATES – Trella Marketscape CRM 

As part of the acquisition between Trella Health and PlayMaker Health, we have updated our branding to reflect one cohesive experience under Trella Health. 

• Marketscape CRM: Formerly known as Spark 
• New logos and colors! 
• Updated app listing 

Users will continue to see branding updates reflected across the solution.  

NEW Market Spotlight – Navigation Bar 

Formerly “Market Insights”, now “Market Spotlight” via the Navigation Bar, view a map of nearby referral sources. Select filters available include: 

• Business Line 
• Entity Type 
• DX Category 

As a user, this will help you stay on track while out in the field, reduce windshield time, and be confident before you walk into a meeting. 

NEW Sales Spotlight & Conversation Starters – Physicians and Facilities 

Viewing an individual NPI, on the Sales Spotlight Tab, we have added top comparative and qualifying metrics, including: 

• Top 3 Destinations 
• HHA or Hospice Patients: Followed 
• Patient Risk Score 
• Chronic Conditions 
• Utilization – 3 Months Prior 
• Annual Patient Count FFS 
• How You Stand Out – Compare your agency to the top 3 destinations 
• Patient Locations 
• Patient Diagnostic Mix 

Select our Conversations Starters tab to view customized talking points for the selected NPI. 

As a user, this will help you lead with data-driven conversations, see where you stand out among competitors, and feel confident that you are targeting the best referral opportunities. 

Enhancement – Move Events 

This feature was originally available on the Spark Mobile 1 app, and we are bringing it back! When editing a scheduled Event, select Move, to adjust the date and time of the event.  

Options include: 

• Previous Day 
• Next Day 
• Next Week 

As a user, this will help you quickly adjust your schedule while on-the-go. 

Note: This enhancement requires an updated app version for Android and iOS users. Easily update your mobile version to the latest by visiting your app store.