Comparing TargetWatch to Market Insights – Marketscape CRM

Market Insights is our new platform that brings all of the data from TargetWatch into an easy-to-navigate user interface for your reps while still integrating with the Spark experience!

We're excited to bring this offering to our existing TargetWatch clients over the coming months, and know that this will bring with it some questions. Here's a quick comparison of the two platforms, to help keep from getting "lost in translation" as you explore.

Similarities

Both TargetWatch and Market Insights have the same underlying CMS claims data, which means that the date ranges available for that underlying data are the same as well!

Based on aggregated, adjudicated Medicare claims from CMS
Decile and Quartile rankings are based on claims volume in the county or state level
Patient counts show the number of patients seen at the national level
Claims and demographic data updated quarterly
Utilize market intelligence data to:
- Compare rankings with current referral trends
- Analyze your competition
- Target key accounts and contacts to increase market share
- Identify hidden pockets of opportunity
- Validate the worth of your accounts and contacts
- Identify referral patterns for physicians

Differences

Though the underlying data is the same, the presentation of the data in each tab is different, to accommodate different user types and needs.

	TargetWatch	Market Insights
Navigation	tabular format by business line and types	intuitive navigation menu through headers and nested dropdown options
Sub-Reports	each icon opens into new tabs of data	opens through drilldown menus
Heat Map	present in Web app	present in Mobile app
Use Case	data analytics team, easily exporting large selections of data	marketers, exploring your own territory or BOB in real time